Qualitative results
Focus group results
The focus group discussion was divided into 3 main topics. These
topics became the themes. Within each theme reoccurring concepts
were identified. It was found that one of the major themes was Drury
Dining Facebook Engagement. Under the theme, there
were reoccurring concepts: Low Engagement, Lack of Knowledge, and
Lack of Personal reflection of the Drury Commons on the page. All
of these reoccurring concepts are what form the relationships between
all our themes.
After the focus group discussion, it is concluded that the lack of
knowledge, use and personality of the Drury Dining page is attributed
to its low engagement. One of the participants in the focus group had
mentioned “I use Facebook for family”. This sentiment was then
expressed by others in the focus group then supported by the survey
results.
The final topic was the idea of alternative social media platform.
The idea that Facebook was used for personal reasons and the type of
content students are wanting was informational is what motivated the
idea of a different multimedia platform.
In the word cloud on the right, the words: like, Facebook, Menus are
three of the largest words. This indicates that they are the most
used words. The words are a good representation of the reoccurring
themes and concepts in our focus group.
In-depth Interview Results
An interview was conducted with a manager of Fresh ideas who has
been working for Fresh Ideas since October 2017. In the interview, the manager expressed a sentiment of well-rounded menu options, service, and hospitality. The manager spoke about how Fresh Ideas works hard to “ provide food that is good for your body good for your mind and that makes you happy too” They always strive to have some of the nutritional things like lots of fruits and vegetables, lots of lean proteins, as well as have the sweets and the comfort food.
After discussing the Fresh ideas visions and ambitions the
examination of the Drury students involved with the Drury Dining
Service. They want to make it so “people would be able to give feedback like where it would be constructive.” According to the manager, providing a good atmosphere, through strong customer service and accommodations made for the students is the most important goal of the Drury Commons.
For Fresh Ideas, they prefer to promote events on the physical copy in the Commons such as projector, poster and napkin holders “A unified message that people are seeing the same thing when they come here”. If there is a good balance of food options, customer service and communication the Drury student’s and Drury common’s relationship is more positive.
The Fresh Ideas manager expressed a desire to provide good services and good food to the Drury students. This is seen in the Word Cloud by the words “Service”, “good”, and “food”. They emphasized the importance of students’ opinion, and how they prefer a face-to-
face communication with the students. This sentiment is represented in the word cloud through the words “people”, “like”, “Know”, and “improve”.
