Research techniques
Quantitative method
Surveys (100 participants)
There were 15 questions that were divided into 3 sections. The first section being questioned that helps gain a geographical profile of the participants. The second section was designed to get a sense of the participants' social media usage, and the last section of questions was focused on the participants' relationship to the commons and it’s
Drury Facebook page.
Demographic
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Ranging in age from 18-23
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Male and female
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Living on and off-campus
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A participate in a meal plan
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Student at Drury University (Enrolled in day program)
Psychographic
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The opinion of students on the Drury Dining Service
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Engagement of the students on Social media
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An interest of the student's and Fresh ideas improving the dining experience
Qualitative method
Focus group (6 Drury students)
The qualitative method used was a focus group discussion and in-depth interview. A Focus group provided information on how people think or feel about a particular topic, and provide deeper levels of meaning (Marcza & Sewell, n.d.). By conducting a focus group composed of 6 participants, data from open-ended answers of the participants were able to be analyzed. We asked 6 questions about their experience within Drury Commons, and their opinion on the Drury University Dining Facebook page.
In-depth Interview (Fresh ideas manager)
An Interview provides researchers with a better understanding,
and explored research subjects' opinions and experiences
(Virginia Tech, 2018). One of the manager for the Drury Fresh
Ideas, was interviewed and expressed some valuable insight on
the Drury Dining goals, mission statement, fulfillment, social
media usage and ambitions
References
Marcza, M., & Sewell, M. (n.d.). USING FOCUS GROUPS FOR EVALUATION.
Retrieved from https://cals.arizona.edu/sfcs/cyfernet/cyfar/focus.htm